Problem

Get people past the stigma of eating insects. 

 

Insight

Insects are actually more similar to western food culture than we think.

 

Idea

Demonstrate the similarities between insects and the western perception 

of food in a fun way. Who decided that crab is more of a delicacy than a spider? 

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Copywriter: Fredrik Hallius

Art Direction: Felix Lundqvist & Martine Colloredo-Mansfeld

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