VANS

Problem

How can we differentiate the new Vans Pro Classics from the original Vans Classics

and make skaters seek out the updated version of the iconic shoes? 

 

Insight

Every skateboarder has their own style, and their own way of wearing out a pair

of Vans. Pro skaters wear and tear their shoes after only two weeks.

Idea

The mark you leave on your shoes reflects the mark you make as a skater.

Copywriter: Fanny Olsson

Art Direction: Linnea Liljedahl & Martine Colloredo-Mansfeld

 

VANS VANS & INK PARK

Checkered branded vans (Vans Vans) will drive around popular skating

streets and skateparks, offering skaters the chance to "skitch".

 

Vans will also create a new skatepark where skaters will be able to participate

in designing it by attaching a color cartridge on the back of their skateboard,

creating an art piece and leaving their mark.

 

1/1
DIGITAL BILLBOARDS
ONLINE STICKER STYLES

When ordering a pair of Vans you will be able to choose a designer

“Tag” or design your own. When unboxing the shoes they will be filled

with stickers so that you are able to tag around the city while skating.

SOCIAL
CASE STUDY VIDEO