BLUE SHIELD CALIFORNIA
People in California struggle to distinguish Blue Shield of California from other insurance companies.
In California, the most popular activity amongst people is going to the movies, regardless of age or level of income.
Life is just as unpredictable as in the movies. Injuries can happen when you least expect them. Therefore we wanted to relate iconic situations from movies set in California to health insurance.
Awarded silver in the One Club Creative Bootcamp 2019
Copywriter: Fredrik Hallius, Jesswa Sinaca
Art Direction: Maddy Kinsella, Martine Colloredo-Mansfeld
INSTAGRAM VIDEO POSTS
Outdoor Cinema Experience
These completely-branded theater spaces would be located in popular locations in
LA and San Francisco such as Venice Beach and Golden Gate Park. Instead of trailers, prior to the movie, the screen would run a montage of both our video and still ads.