BLUE SHIELD CALIFORNIA

Problem

People in California struggle to distinguish Blue Shield of California from other insurance companies. 

 

Insight

In California, the most popular activity amongst people is going to the movies, regardless of age or level of income.

 

Solution

Life is just as unpredictable as in the movies. Injuries can happen when you least expect them. Therefore we wanted to relate iconic situations from movies set in California to health insurance. 

Awarded silver in the One Club Creative Bootcamp 2019

Copywriter: Fredrik  Hallius, Jesswa Sinaca

Art Direction: Maddy Kinsella, Martine Colloredo-Mansfeld

 

VIDEO
BILLBOARDS
INSTAGRAM VIDEO POSTS
ACTIVATION

Outdoor Cinema Experience

These completely-branded theater spaces would be located in popular locations in

LA and San Francisco such as Venice Beach and Golden Gate Park. Instead of trailers, prior to the movie, the screen would run a montage of both our video and still ads.