Since the late 1990s Kodak began to struggle financially. This is why Kodak needs to finds it place back in the Camera industry and become the well known brand they once were.


People use their smartphones to create a perfect image of themselves. You are able to shoot as many photos as you like until you are satisfied. 


You only got one shot. Capture the moments in life you are not prepared for. This will make you photography candid and you will capture realness. I therefore created three Print ads that are caught off gard.