Most people take their photographs with the cameras in their
cellphone instead of buying Kodak’s disposable cameras.
The constant shoot and reshoot and trillions of filters in cellphone
photography has created a photography culture that feels inauthentic.
Catch a True moment with Kodak.
Copywriter: Sofia Wiklander
Art Director: Martine Colloredo-Mansfeld
This interactive billboard will be placed on subway stations around the city.
As people walk by, the sensor generates a flash and takes a picture of the persons surprised reaction. The reaction will then be printed out for the person to keep
or share on social media.